The Next Food Craze Might Be . . . Smoked Water?
One of the greatest achievements in business history has to be bottled water. Turning something free into a multi-billion-dollar industry? Well, it looks like someone just figured out ANOTHER new way to sell you water. A company out of Wales called Anglesey Sea Salt has just developed SMOKED WATER.
They made it for a famous chef named Heston Blumenthal (seen here), to sell at his restaurant in West Berkshire, England called The Fat Duck. The water is smoked for four days over oak, which gives it a smoky smell and flavor. Then it can be drank straight up, used in cooking, or used in cocktails. (We're not sure why it doesn't evaporate during the smoking. Guess that's their secret.)
The Fat Duck isn't selling smoked water a la carte, but you can get it as part of a $311-per-person tasting menu. There's no word on whether it'll come to the U.S, but since it sounds like an opportunity for FREE MONEY, it'll find it's way soon enough.