This is a pretty clever Valentine's Day promotion from IKEA.  IKEA Australia ran an ad yesterday offering a FREE CRIB to anyone who has a baby on November 14th. Which happens to be exactly NINE MONTHS after Valentine's Day.

So any Australian women who got knocked up last night could be in line to save $99 on a crib, assuming their baby comes out in exactly nine months. Which is usually more of an estimate than an exact science.

Women who want to cash in the deal in November have to show a copy of the ad AND the birth certificate.


(Adweek)