You Spend 24% More When You Smell Oranges
According to a study by Washington State University, you spend more money when you smell oranges while you're shopping. The researchers exposed people at a home furnishings store in Switzerland to different scents, to see how much they spent.
And when they used the smell of fresh oranges, the average shopper spent $62.44, which was more than any other odor. Oranges got shoppers to spend about $12 more than when there was no smell at all, which is about a 24% increase.
When shoppers smelled a combination of different smells mixed together, including oranges, basil, and green tea, they spent only $47.37. That's 6% LESS than when there was no smell.